For the holidays, Giant Tiger wanted to stand out from the sea of same, attract a younger audience (without alienating their older core), and establish itself as the go-to store for exciting holiday gifts. 

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Socks, air fryers, gift cards… these gifts don’t express how you really feel about the person. Luckily, Giant Tiger has thousands of holiday gifts that say a heck of a lot more than socks or a gift card ever could.

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Chief Creative Officer: Cher Campbell

Executive Creative Director: Jamie Marcovitch

Head of Art: Natalie Mathers

Copywriter: Megha Kumar

Animation: 1st Ave Machine Buenos Aires