Gifts That Say More. For Less.
For the holidays, Giant Tiger wanted to stand out from the sea of same, attract a younger audience (without alienating their older core), and establish itself as the go-to store for exciting holiday gifts.
Socks, air fryers, gift cards… these gifts don’t express how you really feel about the person. Luckily, Giant Tiger has thousands of holiday gifts that say a heck of a lot more than socks or a gift card ever could.
Chief Creative Officer: Cher Campbell
Executive Creative Director: Jamie Marcovitch
Head of Art: Natalie Mathers
Copywriter: Megha Kumar
Animation: 1st Ave Machine Buenos Aires
15-second TV spots
Transit shelter ads