The Highway of Heroes organization wanted to honour every fallen Canadian service member with a “Living Tribute” by planting one tree for each armed forces member alongside the Highway of Heroes (Highway 401 from Trenton to Toronto).

 

To raise awareness and explain the campaign, we created a full-page newspaper ad to show how a soldier can live on in the trees we plant.

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Executive Creative Director: Ron Smrczek

Creative Director: Nabil Rachid

Copywriter: Steve Running

Illustrator: Rick Jacobson