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MANULIFE
All-In Banking
As an always-on-their-phone consumer, millennials expect their bank to be on their phones and do more.
With the All-In-Banking Package app, they can do more. They can track their spending, autosave, get help from an AI Sidekick, set up alerts so they never miss another bill payment, and find tips on better money management—you name it, they can do it. Better, faster, and way easier. Right from the palm of their hand.
All these little “mores” add up to big things for their money—anywhere and everywhere they bank.
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Creative Directors: Peter Gomes + Dave Pigeon
Copywriter: Steve Running
15-second social videos
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