Peace of Mind Plans
Data limits had Canadians rationing their phone use.
Using TELUS' charm and iconic use of animals, we showed how to break free and put limits behind you with endless data plans.
Group Creative Director: Noreel Asuro
Creative Directors: Yvette Reitner + Jake Bogoch
Copywriter: Steve Running
"Break Free" — 30-second TV spot
Billboard seen from the Gardiner Expressway