TELUS x SickKids
In collaboration with the SickKids Foundation, TELUS wanted to help drive awareness and donations towards the foundation.
We accomplished both with a digital storybook about the hospital. Every time someone read it, a donation was automatically made to the foundation.
Creative Director: Noreel Asuro
Copywriter: Steve Running
Illustrator: Jamie Brand
A few screenshots of the Facebook Instant Experience. To view the full post, click here (best viewed on mobile).
Full storybook version that was available for download on TELUS' website.