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TELUS x SickKids

In collaboration with the SickKids Foundation, TELUS wanted to help drive awareness and donations towards the foundation.


We accomplished both with a digital storybook about the hospital. Every time someone read it, a donation was automatically made to the foundation.

Creative Director: Noreel Asuro

Copywriter: Steve Running

Illustrator: Jamie Brand


A few screenshots of the Facebook Instant Experience. To view the full post, click here (best viewed on mobile).

Full storybook version that was available for download on TELUS' website.

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